Here are some ideas of what my health campaign may be about
Sexual health
Healthy eating
Giving up smoking
I then looked into different campaigns that are currently in the media and I found that
· Sexual health
· Healthy eating
· Child abuse
· Alcohol
· Giving up smoking
· Cancer awareness
Following this I have looked into the different websites and page layouts of a campaign website and given a few examples of each that I looked at.
Sexual health
Healthy eating
Child abuse
Alcohol
Giving up smoking
Cancer awareness
I have chosen to base my campaign around sexual health. Through looking into sexual health I have found that it is currently problem both locally and nationally, and I feel that it is an area that could be promoted more through the media.
Page ideas
Where to get support
- Gum clinics
- Doctors
- Brook clinics
Sexual health
- Explain what sexual health is and how important it is to have regular check-ups
STI’s
- What is an STI
- Links to different STI’s
Chlamydia
Genital Warts
Genital herpes
Gonorrhoea
Syphilis
HIV
On these pages will be - signs and symptoms in both men and women
- What the disease is
- How the infection is passed from person to person
- Different stages of the infection (if there are any)
Experiences
On this page is going to be a video of people that have had experiences of STI’s or it has affected a friend or family member in some way. The people included in this will have their identities hidden for confidentiality reasons. This will allow people to see that it does happen to everyday people and could also happen to them. Nobody is safe from STI’s unless they are willing to take precautions themselves.
At the bottom of the page will be a space for people to be able to leave their own comments about their own personal experiences. All of these will have no name attached to them unless the person posting the comment choose to enter their name, this way people are able to see the damage that STI’s can cause to people and their lives.
Contraception
-what is contraception
- How effective different types of contraception are
- Most common methods of contraception
Facts
This page will consist of various facts and figures that many people may not know about, or things that they know but choose to ignore, it will also give the audience a chance to read through various facts in their own time rather than being overloaded by information talked at them through schools, or various other ways.
• 3 out of 4 young people wait to have sex until after 16
• There is still no cure for AIDS
• 1 in 9 people have had a sexually transmitted infection
• There are 25 sexually transmitted infections
• Services provided by GUM are free and confidential – even for under 16 year olds
• You CAN get pregnant the first time you have sex
• You CAN get pregnant if you have sex standing up
• You CAN get pregnant if you have sex during your period
• During ejaculation sperm travels at just under 30 miles an hour!
• The age group at greatest risk of contracting a Sexually Transmitted Infection is 16 to 25
• Most young people don’t have sex until after they’re 16.
Links
This page will consist of different websites that are currently out there that offer help and support for all ages. Having looked into the various websites that are currently available I am considering using the following web links
Through doing my research healthy eating caught my eye and inspired me to want to raise awareness of healthy eating alongside the other campaigns that are currently in place. This allows me to have a larger target audience, and to get the message across in effective ways.
Here are my logo ideas of what I want to call my website and the campaign:-
Logo ideas
Got the fruity feeling
Let’s get fruity
Fighting fit
Fit and fruity
Below are the ideas for my healthy eating campaign, I have gone into some detail about what is going to be on each page. Further down you will see my layout ideas and what I aim to put on my various slides.
Page ideas
Home
About us
Recipe ideas
Activities in your local area
Staying fit and healthy
What not to eat
Order from us
Join us today
Home
This page will have information on it about what is the purpose of the organisation. This will be able to inform people of why they are there and what they aim to do to help the public.
About us
On this page will be information about the company/campaign and what they are there to do.
Recipe ideas
On this page I am going to be looking at various healthy eating recipes and putting them on my website to give my target audience the opportunity to adapt their eating habits.
Activities in your local area
On this page is going to be different activities in the local area that are great places to visit with all age groups of children. There are going to be a number of links going from this page of the different places that I have looked into. On the pages of the activities is going to be pictures of the facilities available, along with a description.
Staying fit and healthy
On this page I am going to put different tips on ways to stay fit and healthy and various things that people are able to do to improve their life styles
What not to eat
On here is going to be foods that shouldn’t be eaten in high moderation, but are good as a one off as they are able to give people a healthy and balanced diet.
Order from us
On this page is going to be information about various things that people are able to order from the website. For example the DVD that is available for people to purchase. Different things such as skipping ropes and things to encourage people to stay fit and healthy as part of a balanced diet.
Join us today
On this page is going to be information for people to be able to join as a member to receive exclusive recipes and different ideas to do with the children. Various ways on staying fit and healthy and help and guidance of things to change in their diet, and different alternatives to the foods that they may be currently eating.
Sometimes people aren’t aware of different ways that they are able to stay fit and healthy in simple ways. This slide is going to have information on so people are able to be the little changes the will make a difference in the long run. This will give them help and pointers to what they can do to improve what they are currently doing. There won’t be too much information on here as my target audience don’t want pages of information to read thorough so on here is going to be the important bits that people want to read.
Video ideas
· Children eating popcorn, sweets etc in front of the TV
· Cut to a parent talking about how it’s good to do it once in a while
· Paediatricians talking about how it’s okay once in a while, but can have effects on their school work etc (research that she has looked into)
· Jodie coming in saying snack time with a tray full of fruit
· Playing football in the garden
Dialogue
Paediatrician-
Hello my name is Dawn Lover and I am a paediatrician at the L&D Hospital. I have recently carried out some research in which I found children with active lifestyles and nutritionally balanced diets, achieve well academically. Children will also benefit from the long-term physiological consequences and are more likely to adopt a healthier diet in later life. There is also evidence to suggest that material and social context affect children’s intake.
This webpage is going to be about the campaign and to see what the website is going to be about.
At the bottom of this page is going to be all the contact details of the target audience to be able to contact us for any queries that they may have. It also gives them the opportunity to talk to someone on the team nationally by using a (0845) number and locally by using a (01525) people are also able to fax into the company anything that they wish, it also gives other companies the chance to possibly want to support us or co-join with the campaign
Below are a few layout ideas for my website.
Above is the style that the rest of my website will be taking
Below are going to be the different layouts of all my pages that I plan to put into my website. They will all follow the same house style. From my research I found that all websites follow the same style all the way through whether it’s a health campaign, a school website or clothing websites.
On this page is going to be information about what the campaign is going to be about. This will make people aware of what they are going to be seeing when looking around the site and the changes that they are able to make.
On this page there Is going to be click throughs to the following links:-
College Lake
Dunstable downs
Dunstable leisure centre
Willen Lake
Wardown Park
This is one of the codes and conventions of a website. Have decided to use this as having all the different information on one page would get too confusing for my target audience and don’t want them to feel that they are overloaded with information on one page.
All of these click throughs will have a number of pictures on them that are original documents along with some information about the attraction that informs people of what they are going to visit and what they have to offer.
On this slide is going to be my video. My video is going to be about children staying healthy and have a paediatrician as a voice over to explain what research she has conducted and what she has found. There is also going to be contact information that people are able to make use of.
The picture on this page is going to be of my paediatrician that has taken part in the research and will also be my voice over
On this slide is going to be healthy recipe ideas that I have researched into. This will hopefully encourage people to make changes to their diets as they are able to cook with quick and simple recipes that they are able to get the children involved in to which encourages healthy eating within the children as well.
The pictures that are going to be on here are of fruit and healthy foods that people are able to cook with.
On this page is going to be different foods people should eat and other things that they should try to avoid. It will give the target audience an insight to what maybe they don’t know about what goes into food. What contains various salt levels etc.
I also found that they have similar layouts throughout, however due the variety that I wanted in my website it did not allow me to have the same layout such as having pictures all in the same place and text all in the same place and have therefore had to make some changes. You can see through looking at my mock ups of my pages for my website, I have followed the codes and conventions of a website as all my pages have the same layout, click throughs on certain pages and the email address and telephone contact details.
Website Questionnaire
This questionnaire is based around the amount you use the internet. From the results of this survey it will help me to create a website based around my target audience and their preferences as to what they look for in a website.
(Please circle your answers; you are able to select more than one)
Gender
Male |||||
Female |||||
Age
15-18
19-25 ||||||
26-30 ||||
How often do you use the internet?
Daily ||||||
Weekly |||
Monthly |
Never
What do you use the internet for?
Social ||||||||||
Domestic||||||||||
Information ||||||||
Leisure ||||
Research |||||||
Work ||||||||||
What appeals to you on a website?
Colour |||||||
Pictures ||||||||||
Text |||||||
Easy navigation ||||||||||
Videos ||||
Above are the questions that I asked my target audience along with the answers that they gave. For the last three questions they were able to give more than one answer. From the answers I am then going to create my website taking into consideration everything that my target audience want in a website. This way I am meeting all of their needs.
I devised a questionnaire to gather some information about what my target audience would like to find in a website to help make mine more successful. I handed out my questionnaire to 10 people that fit my criteria for my target audience. My target audience are people that are family orientated and more aimed at females as they are mediated as being the more ‘family’ person. They nurture their families and the aim of this campaign is to help families to make differences in their lifestyle.
I ensured that I asked both male and females so that I have made it a fair assessment rather than just having one sided answers. So I therefore asked 5 males and 5 females.
So that my questionnaire gave me the right answers that I was looking for I asked people that are in my target audience between the ages of 19-45. These are the generations that are more likely to have younger children and to want to make a change in their young families lives.
From handing out my questionnaire to my target audience I found out from my results that 7/10 use the internet on a daily basis, which would indicate that I need to have regular and up to date information, making my website eye catching and appealing would then catch word of mouth and spread the news of my website. 3/10 use the internet on a weekly basis and 1/10 use the internet on a monthly basis.
I also gathered information such as 10/10 of my target audience use the internet mainly for social, work and domestic use. 8/10 use the internet for information. 7\10 use the internet for research and 4/10 use the internet for leisure.
This helped me to understand that I would have to make my website fit these peoples use as they are my target audience and need to fit their needs through my website. To make sure that I am aiming my website at the right audience.
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